When
placing your ad in print publication you can make a much better response if you
have a well designed add Many of the publication out there will offer you free
typesetting which is great as it will save you from paying for some typeset ads
but the one problem that goes with this is that your ad will look very similar
to many of the other ads that the publication has typeset for their other
customers. All Typesetting Services have their own style
of making ads and the typesetting department for that magazine will have the
same style. I have used this free typesetting service from publications in the
past and received responses to my ads but have also had my ads done by a different
typesetter/ad designer, sent those ads in to a publication and received a much
better reply because my ad looked different from the rest.
Typesetting is not too costly
especially through those who offer typesetting service by mail. I have compared
the prices between some well known mail order dealers who offer this service
and the prices from local typesetters and there is a really, really big
difference in price. Like mentioned earlier, seems like typesetters all have
their own method and it has gotten to a point with me now that when I see ads
in magazines I can usually tell who typeset the specific ad I'm looking at.
Usually the rates for ads to be typeset are a couple bucks an inch. A full page
8X10" ad will cost you anywhere from everybody prices are different but
that is the average prices. Your ad is very important, you don't just want to
run a plain ad that doesn't get any attention, you need your ad to stand out
from the crowd and grip all the attention it can get.
I can remember one of the
first ads I had ever placed in a publication. It was a 1" ad for a money
making program I had joined and I had the ad made by a mail order dealer. I
believe it had only cost me $1 and a LSASE for him to make my ad. I received my
ads in the mail and was not dissatisfied because as far as I was concerned the
ad looked good, I could now send it in to a publication and have it published
in their magazine. The ad had no clip art on it, no fancy fonts or anything,
nothing fancies at all just a border box and some roman text in it. The banner
was not even bolded. I ended up receiving 8 inquires to my ad. Later, I had
another ad made with the same wording from a special typesetter who made a cool
looking fancy border to my add, made my heading stand out with a nice looking
font that kind of looked like 3-D. He even added a little artwork in that
little 1" space with some dollar signs. I ran my new ad in the same
magazine months later and received 31 responses, almost four times the amount
from the other plain jane ad I had run. So don't ever forget the importance of
your ad design, it can cost you a lot of customers.
Cameron Lewis is a doing
well small business for Typesetting and Cover Design Services owner and
industrialist who specialize in selection those who are look to start their own
small home based business.
Company Name:
Typesetting and Cover Design Services
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